If you ever wondered why there are so many dead-end product links on Google, this Daily Dot. article does a nice job explaining it.
Former Amazon small business partners, who cancelled their Amazon Storefront for a variety of reasons, say that they are often competing against themselves. Their past business relationship has hurt them with inactive virtual storefronts, that Amazon claims cannot be taken down because “it has no code in place” to do so.
After store owners end their partnership with Amazon using Storefront, Google search results continue to show products listed, photos and descriptions but actual products cannot be purchased. The result is that potential customers are diverted to other Amazon products or Storefronts. This gives an unfair advantage to Amazon.
Read more about it on the Daily Dot.
I always recommend that you work with experiences SEO experts like Webheat to avoid making mistakes when setting up your site. Your search results can be greatly affected with proper SEO and prevent potential violations of Google’s Terms, which could have devastating results for your business.